More Demand, More Donors
Growing need means your charity has to reach new supporters — and reaching them takes marketing.
Charitable Giving · A BushidoPay Initiative
Grow Your Cause Without Spending Donor Income on Advertising.
Your supporters buy a BushidoPay marketing Token and gift it to your charity. You build a dedicated marketing budget for campaigns — and receive recurring, unrestricted income on top.
- 100% of Face Value to Campaigns
- UK or Global Reach
- Recurring Unrestricted Income
- Transparent for Donors
The Dilemma
Every Pound Spent on Advertising Is a Pound Not Spent on Your Mission.
Advertising Dilutes Every Gift
When advertising is paid for from donations, supporters see less of their money reach the cause they gave to.
A Hard Choice for Trustees
Do we spend donor income on serving our mandate, or on the advertising we need to grow it?
The Solution
Let Donors Fund Your Growth — Openly.
Step 1
Be Transparent With Donors
Tell supporters that growing your reach takes marketing, and invite them to buy a BushidoPay marketing Token for your charity.
Step 2
The Token Is Gifted to You
Each Token is gifted to your charity, building a dedicated marketing budget for campaigns — kept apart from the donations that fund your mission.
Step 3
We Run the Campaigns
Your charity receives 100% of the Token's face value to spend on our marketing capability — UK or global, delivered through our media partners across social media, billboards and TV.
And Every Year After
A Marketing Budget Now. Unrestricted Income Every Year.
Every year, BushidoPay donates a fixed percentage of the Token value back to your charity — unrestricted income you can put wherever it's needed most.
What Your Charity Gets
100% of each Token's face value to spend on campaigns
Reach across social media, billboards and TV — UK or global
A recurring annual donation, free to use as you choose
A clear, honest story for donors about where their money goes
At a Glance
100%Of Token face value applied to your campaigns
UK & GlobalCampaign reach through our media partners
Every YearUnrestricted income from BushidoPay
Ready to Grow Your Cause?
Register your charity and we'll set up your first campaign. Supporters who'd like to buy a marketing Token for a charity can get in touch with us directly.
Tokens are prepaid, fixed-value exchange instruments backed by pledged capacity. They are not a cryptocurrency, not e-money and not a cash balance.