STEP 1
Agree Your Spare Capacity
BushidoPay works with you to identify unsold room nights and off-peak inventory, setting a fair value exchange before the date arrives. Nothing expires at zero.
For Hotels & Destinations
Stop Leaving Revenue on the Table Every Night
Every unsold room expires at zero. BushidoPay converts that capacity — and off-peak tickets, tours and experiences — into fixed-value Tokens that fund billboard campaigns and drive new bookings, with no cash outlay.
Zero setup costBrand controlNew booking demand
Unused Inventory
14%
Typical unused annual room inventory that can become campaign value instead of operational waste.
Win new customers from rooms, tickets and experiences that would otherwise expire at zero value
Fund permanent high-visibility billboard advertising — no cash outlay required
Build a genuine local ESG story that guests and stakeholders notice
How It Works
STEP 2
Issue Tokens
Spare capacity is converted into fixed-value Tokens, recorded on a tamper-resistant blockchain ledger with built-in controls against over-issuance.
STEP 3
Run Your Billboard Campaigns
Deploy campaigns via i-media's digital signboards at motorway and A-road locations, reaching 6.3M viewers weekly. You control the messaging.
STEP 4
Give Back Locally
Tokens recirculate while proceeds flow to local charities you choose. Every cycle creates real, reportable impact.
Your Rooms → Tokens → Billboard Campaigns + Charity → Brand Uplift & Bookings
| Comparison | Without BushidoPay | With BushidoPay |
|---|---|---|
| Unsold room nights | Expire at zero value | Converted to Tokens with fixed value |
| Marketing presence | Stop-start due to budget limits | Ongoing digital signage — you control messaging and timing |
| ESG outcomes | Ad hoc or a separate budget line | Built-in local profit distribution model, every booking |
Real-World Example
A 100-room hotel with 14% annual unused inventory converts a defined subset into BushidoPay Tokens, gaining persistent motorway and A-road digital visibility while supporting local causes — at no extra cost.
Common Questions
What does it cost to join?
There's no monthly fee and no setup cost. You only benefit on performance, and the service requires only an optional 10p charity donation per booking.
Are BushidoPay Tokens a cryptocurrency?
No. BushidoPay Tokens are prepaid, fixed-value exchange instruments backed by real hotel inventory — not tradeable cryptocurrency, and never speculative assets.
Do we control the advertising?
Yes. You create your own messaging and control timing across the i-media network, subject to i-media's terms.
Next step
Put your inventory to work
Register your hotel and start a short discovery call. We agree the inventory bands that work for your operation — no pressure, no commitment required upfront.